Edukasi Transformasi Digital UMKM dalam Penggunaan OCTO Merchant untuk Pemberdayaan Ekonomi Lokal

Abstract

Micro, small and medium enterprises (MSMEs) play an important role in the economy, but there are still many MSMEs that do not understand the use of technology. In the era of digitalization, digital transformation is necessary to empower the local economy, one of which is the use of the OCTO Merchant application. OCTO Merchant is designed to facilitate non-cash transactions, increase business administration efficiency, and provide real-time access to financial reports. The research was conducted using a qualitative descriptive method with a literature study approach and participatory observation in digital education seminars. The research results show that the use of digital technology such as OCTO Merchant can help MSMEs overcome operational limitations, increase transaction security, and support competitiveness in the digital economy era. However, obstacles such as low technological literacy, traditional habits, and limited resources are challenges in the process of adopting this technology. It is hoped that ongoing socialization and education will be able to encourage MSME players to be better prepared to face digital transformation and contribute to local and national economic growth.